Label paid work before the headline
Commercial involvement must be understandable before a reader engages with the content. Labels should remain visible on listing pages, article pages and social distribution.
Name the commercial partner
Commercial involvement must be understandable before a reader engages with the content. Labels should remain visible on listing pages, article pages and social distribution.
Do not sell favourable editorial coverage
Commercial involvement must be understandable before a reader engages with the content. Labels should remain visible on listing pages, article pages and social distribution.
Require accuracy and substantiation
Commercial involvement must be understandable before a reader engages with the content. Labels should remain visible on listing pages, article pages and social distribution.
Keep newsroom decisions independent
Commercial involvement must be understandable before a reader engages with the content. Labels should remain visible on listing pages, article pages and social distribution.
Reject misleading claims
Commercial involvement must be understandable before a reader engages with the content. Labels should remain visible on listing pages, article pages and social distribution.